Stop Relying on Word-of-Mouth to Fill Your Pipeline
After 12 years of enterprise marketing experience, we've identified the biggest challenge facing contractors in Moncton and surrounding areas: over-reliance on referrals and word-of-mouth marketing. While these methods are valuable, they create a dangerous "feast or famine" cycle that leaves Greater Moncton contractors scrambling for work during slow periods and overwhelmed when everyone calls at once.
The most successful contractors we work with in the Moncton area have solved this problem by building predictable lead generation systems that work year-round. While your Moncton competitors cross their fingers hoping for the next referral, you'll be booking jobs consistently, building relationships systematically, and growing market share throughout Greater Moncton in all seasons.
Why Moncton Contractors Are Struggling with Inconsistent Lead Flow
Research shows that contractors who rely solely on word-of-mouth are essentially "crossing their fingers and hoping" for their next project. A survey found that while 37% of contractor business comes from relationships and 22% from repeat customers, only 20% comes from online sources – despite 97% of Greater Moncton residents going online to find local businesses.
The Hidden Costs of Word-of-Mouth Dependency for Moncton Contractors:
Unpredictable Revenue: You can't control when referrals come in, leaving gaps in your schedule and cash flow throughout the Greater Moncton area.
Limited Growth Potential: You're restricted to your existing network's size and referral habits, capping your business expansion in the competitive Moncton market.
No Control Over Timing: Referrals often come all at once or not at all, creating feast-or-famine cycles that stress both finances and crew management.
Narrative Control Issues: You can't control what people say about your business or ensure accurate information spreads throughout Greater Moncton.
Quality Inconsistency: When leads are scarce, Moncton contractors often take any project that comes along, regardless of profitability or fit.